Golf courses and airports share a common feature: they both provide opportunities to enjoy a morning cocktail or beer. Among golf enthusiasts, there’s a popular cocktail called the “transfusion,” made with vodka, ginger ale, and grape juice. Variations exist, such as substituting soda for ginger ale or using cranberry juice if Welch’s grape juice isn’t available. Some courses even feature “transfrozens,” served from high-tech machines. Alcohol sales significantly contribute to golf course revenue, albeit with both positive and negative consequences.
The Waste Management Open, held annually during Super Bowl week, is a massive live golf event renowned for its vibrant atmosphere. It’s estimated that the 16th hole alone sells around 750,000 alcoholic servings. While alcohol sales are a welcomed revenue stream for live sports events like golf, weather conditions and tournament delays can impact consumption dynamics. For instance, 2024 WM Open, alcohol sales were cut off due to weather-related delays, and the chaotic scenes and safety concerns that accompany hours of drinking.
The issue of excessive drinking during golf outings raises questions about moderation and personal responsibility. While golf is typically a 4-hour activity, some individuals view it as an opportunity for heavy drinking. However, excessive alcohol consumption can lead to dangerous behaviors, including accidents with golf carts, altercations, and even DUI incidents.
Golf is an internationally beloved sport with the potential for further growth and cultural appeal. Think of the recent success F1 has enjoyed. Liv and PGA eventually will merge into global golf. Organizations like the PGA and their partners actively promote alcohol consumption as part of the spectator and recreational playing experience, leveraging its financial benefits. However, there’s a delicate balance between revenue generation and maintaining the integrity of the sport with alcohol fueled heckling and distractions. ”This is their jobs” according to pros like Billy Horschel and Zach Johnson. It is hard not to sympathize with their frustrations while playing a frustrating game.
As golf evolves, new trends emerge, such as the integration of music and cannabis consumption on the course. Whether it’s younger players or senior citizens, some golfers prefer marijuana over alcohol for relaxation and physical ailments. Nevertheless, finding a balance between enjoyment and responsible consumption remains crucial.
Respect for the game and its environment is paramount. Trash and litter from beer cans and plastic cups are the number one source of golf course pollution. Golfers should strive to leave courses in better condition than they found them, showing consideration for fellow players and course staff (put sand in divots, fix more than your own ball mark, toss out that other person’s trash blowing around the cart path). Ultimately, maintaining a respectful and mindful approach to alcohol and other consumables enhances the overall golfing experience for everyone involved.
Tip your bartenders and beverage cart staff!

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